Course Syllabus – Consumer Services and
Product Development
Baltic
High School
Revised 8-13
Instructor: Suzy Ries
Email: suzy.ries@k12.sd.us
1. Course
Description
Consumer Services and Product Development allows students to
explore a
variety of topics related to major purchases, consumer trends, identifying
and reporting individual product concerns, public relations and marketing
strategies, new products, promoting products, planning meetings and
conventions. Career options could include: customer service director, public
relations director, chamber of commerce marketing director, non-profit
organization area supervisor, meetings and operations coordinator, credit
manager, consumer rights advocate, sales and marketing administrator, or
mortgage loan processor.
Grade Level 10-12
Length Year long course
Prerequisites None
Text Family
Economics and Financial Education.
Available online at http://fefe.arizona.edu/.
Foundations in Personal Finance. Dave
Ramsey.
CEV Multimedia: Consumer Habits,
Trends and Technology
Topics covered:
- Factors affecting consumer spending
- Process to make a product comparison
- Fraud and consumer laws
- Advertising
- Marketing strategies
- Careers in Consumer Services
2.
Instructional Philosophy
Expectation: Students will be expected to meet all course goals by demonstrating their understanding of the basic concepts of each topic area. In order to pass the course students will need a minimum of 70% proficiency.
Delivery Method: Instruction will consist of individuals hands on activities and projects, group work, lecture, discussion, reading, writing, self assessment, and use of technology.
Community Involvement: Guest speakers and volunteers will be brought in throughout the course. Students may take a field trip to a visit a marketing group and other consumer advocate providers and other community resources to complete individual and group projects.
Assessment: Students will be graded on the following items: daily work, presentations, written reports, tests, group work, daily participation points and individual projects. Grades will not be rounded.
3.
Core Technical Standards
ICS 1.1 Summarize roles, functions, and educational requirements of consumer service professions as a possible opportunity for a career.
ICS 2.1
Demonstrate the process to obtain, analyze, and explain comparative
information about a specific product to make informed purchase recommendations.
ICS 2.3 Differentiate the relationship between age cohorts, subcultures, societal trends and consumer spending.
ICS 3.1 Examine fraud in the marketplace and consumer laws to protect consumers.
ICS 3.2 Generalize the impact of advertising on consumer decisions.
ICS 3.3 Compare
public relations and marketing strategies to determine optimal sales.
ICS 3.3
Develop skills needed for product development, testing, and
presentation of a consumer product.
4. Major Course Projects
Car Buying and Home Buying Projects
Design, develop and market a
consumer product.
Create an infomercial or commercial to promote a consumer product.
Write a comparative product review for safety, dependability and
features.
Create a graphic organizer of consumer service careers.
5. Assessment Plan and Grading Scale
Student
assessment will be based upon group work and / or individual completion of
project journals, presentations, written reports, tests on concept knowledge
and demonstrations of important skills.
·
Daily Participation: Attendance,
class behavior, participation and attitude
·
Tests/Quizzes: Evaluation of
concept knowledge through tests/quizzes and application through hands-on
assessment.
·
Projects: Quality of projects,
reports, oral and written presentations and lab work.
·
Daily Work: Daily assignments,
journal, and self/group evaluations.
Grading Scale:
